AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
New york peppermint patty commercial11/7/2023 and GOP vice presidential candidate Sarah Palin - if you were horrified in 2008 by the thought of such an uninformed, inexperienced media creation being one beat of a 72-year-old heart away from the presidency, as a character notes in the film, "Game Change" will leave you even more relieved the American electorate didn't buy her. It's not a work likely to change your view of former Alaska Gov. But then I caught portions of a couple of airings and was so impressed that I made a point of watching the entire film. ON THE TUBE: I hadn't originally planned on watching "Game Change," the HBO movie based on the best-selling book about the McCain-Palin campaign that debuted this past weekend. Not exactly the kind of work that ad agency is likely to submit for the Clio Awards. What can the makers of this ad have been thinking? I can't find any redeeming qualities at all, however, in the Wal-Mart ad that has a man sniffing his wife's armpits on the dance floor to make sure her Degree deoderant has worked.Īnd the recent animated "heavy dooty" ad for Luvs that has squatting babies competing in a contest to see who can fill their diaper the most is just plain disgusting. OK, parents of boys can see the exaggerated humor in the situation, but still. Then there was the Huggies ad with a dad trying to change his son's diaper while the kid destroys a hotel room with a stream like a fire hose. It started when the Charmin bear ads started making their point with mama and papa bears trying to stop a cub from going around with bits of inferior toilet tissue stuck to his rear end. For lack of a better term, let's call it bathroom talk. I don't mind ads pushing the envelope when it comes to being sexy, but there's another recent trend in TV commercials that I think definitely has gone too far. Certainly a memorable bit of advertising, though. I remember the first time I saw it, I couldn't quite believe what I was seeing: As a slinky model walked along, the various trees and shrubs she passed suddenly took on topiary shapes resembling some of the more common styles for trimming feminine pubic hair. Subtle isn't exactly the word I'd use to describe the "bush" ad for Schick's Quattro TrimStyle. "Mmmm, nutmeg," says the woman at the end, while the subtitle says, "K-Y." That's where the proper British couple is talking in code over breakfast about the "amazing" desert with cinnamon and nutmeg they had the night before, with subtitles letting you know what they're actually talking about. Then there's usually a cut-away shot of firecrackers exploding, followed by the couple sprawled out on the bed in post-coital bliss.Īctually, I think a more subtle approach in the latest K-Y Intense campaign is much more effective. In most of the spots, we see a rather shy couple who don't exactly look like models sitting on a bed and talking about what happens when they use Intense. Like those ads for K-Y Intense, a product that purports to enhance female satisfaction. Even in the area of products enhancing lovemaking, however, TV commercials are getting a bit more, um, pointed. It's kind of ironic that ads for beer and food are often more forthrightly aimed at the libido than those ubiquitous but romantically coy spots for Cialis and other products more directly connected to the sex act. It's an approach used more and more to peddle foodstuffs, such as in the spot with the widening eyes of a young woman seemingly having an orgasmic reaction to. The hamburger chain, which in the past has used Paris Hilton and Kim Kardashian in similar ads, is known for marketing to hormone-driven teenage males, and the Upton ad is just more of the same, if a little more blatant than its predecessors. Sexy ads aren't anything new, especially on TV, so it's a little surprising the amount of comment directed to the most recent sexed up Carl's Jr./Hardee's spot, featuring Sports Illustrated swimsuit model Kate Upton getting practically horizontal with a literally saucy Southwest Patty Melt.
0 Comments
Read More
Leave a Reply. |